In true grassroots fashion, we bottled our first batch of VODKA O™ in an old mechanic’s garage in Sydney in 2003. Fast forward 10 years and we’re proud to have become the 3rd bestselling vodka in Australia. We’re Australian made and owned (although we get a little help from our Kiwi mates along the way).
We have always adopted a ‘never say die’ mentality and we don’t rest until we’ve created the best possible products … we call it our ‘Passion for Purity.’
It took several years of blood, sweat and tears (plus lots of research and taste-testing) before the perfect VODKA O™ recipe was achieved. We found that the smoothest, most impurity free vodka was 100% whey-based vodka, three times distilled and four times filtered (twice through carbon). We still make our vodka base this way, from seasonal cow’s whey in New Zealand. This process produces an exceptional vodka that is very pure and free from almost all impurities. It’s also gluten, sugar and lactose free.
In 2004, armed with absolute faith in the taste and quality of our Vodka we went door-to-door, hand selling and delivering VODKA O™ from the back of a combi van persuading license-holders to stock VODKA O™ and convincing vodka drinkers (through constant taste-testing against our competition) that our vodka was the best.